Email Marketing

Soficom successfully created a questionnaire on Oracle Partner Network portal. Soficom was able to create awareness and generate demand on its services through expanded marketing campaign kits. The main purpose of the questionnaire is to enable SWIS "Soficom Web/Intranet Solutions" Department to have better understanding to the current Egyptian IT market needs and establishing the best positioning and advertising strategies to target that market. Ms. Fatma Ahmed Abdel Mohsen, SWIS Marketing Specialist said, " The survey aimed to answer the following questions: "What is the status of IT plans of medium-to-large companies in Egypt, specifically with respect to Internet development activities (Web, Intranet/Extranet, E-commerce)? What do companies ider value in companies providing these services? Which communications and sales methods are the most effective in reaching these companies? Which companies are thought of by our target customers when considering these service methodology?"

"Soficom was able to hit the target by getting the feedback of decision-makers and IT managers in Egypt. Soficom was able to send more than 2500 e-mails through e-mail blasts and the feedback was unexpected from the number of respondents that reached up to 130" Said Ablel Mohsen.

Please visit the link below to get access to our questionnaire http://www.oracle.com/start/pmn_1366086/Intro.html?src=1366086&Act=4

Alfonso Di Ianni, senior vice president for Global Partnering, Oracle Worldwide said "The campaigns evaluated for these awards demonstrate that many partners are getting real, tangible benefits from conducting e-marketing campaigns using the Oracle online services. In particular, the winning entries stand as superlative examples of what can be achieved when a marketing campaign is conducted online."

Abdel Mohsen said after the award "Soficom appreciates Oracle's approach to e-marketing activities. We have found it very important and essential to e-market our survey and promote our Web-enabled solutions and services. Using Oracle e-marketing tools and being an Oracle partner provides us with strength and competitive advantage in the Egyptian Market."
 




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